Thinking Big for the Company That Put Love in the Air

The Challenge

Rockfish is a digital innovation partner to one of America’s most beloved brands, Southwest Airlines. Rockfish hosts Rapid Innovation Workshops where strategists, creatives and technologists collaborate alongside Southwest team members in multi-day hackathons designed to uncover innovative new solutions to business challenges. Rockfish also provides digital innovation support with technologies like VR tours of new aircraft, clickable application prototypes, and 3D printed product mockups.