The Rockfish Blog

Thought leadership, work & happenings from around our offices

April 25, 2016
Rockfish technology experts share how their hobbies help them stay ahead of the ever-changing technology space and provide an edge to create best-in-class digital solutions for our clients.
Posted by Lauren Schultz

April 05, 2016
Our clients depend on Rockfish to be leaders and innovators who have their finger on the pulse of industry trends. One of the departments spearheading this task is Business Innovations. We talked with Colin McDowell, Director, Business Innovations, to get some insight into what this position really means.
Posted by Lauren Showen

March 21, 2016
The way marketers communicate with shoppers is changing rapidly thanks to emerging technologies that transform shopping experiences. At the 2016 Kantar Retail OmniShopper Forum, Rockfish Chief Innovation Officer Michael Stich shared two presentations— “The Business Case for Microtargeting” and “From Subscription to Prescription”— that address the evolution that shopper marketing is undergoing. Below are highlights from Michael’s dynamic presentations.
Posted by Lauren Schultz

January 28, 2016
Three Rockfishers traveled to the International Consumer Electronics Show (CES) January 6-9, 2016 in Las Vegas, NV. Below, they describe highlights from the event and some of their reactions to the latest technological innovations.
Posted by Lauren Schultz

December 08, 2015
In August 2015, Google changed how it displayed business information in local search results. For local-intent searches, they switched from the “Map Pack” to what is being called the “Local Stack” for search results.
Posted by Elmer Boutin

December 01, 2015
Rockfish prides itself on being a leading Digital Innovation Partner. But, what does “Digital Innovation Partner” mean exactly? The foundation of our business is to build revolutionary digital solutions for some of the world’s largest brands through expert integration of strategy, creative and technology.
Posted by Lauren Schultz

October 16, 2015
October 13-14 in NYC marked Kantar Retail’s 2015 eCommerce Strategy Forum:
Innovating Go-to-Market Strategy to Retool for Success. The conference featured workshops that address the changes in global retail landscape and how to leverage digital to streamline shopping journeys for OmniShoppers. Two Rockfish leaders gave presentations at the event: Michael Stich, Chief Innovation Officer, and Bill Akins, SVP Business Innovation.
Posted by Lauren Schultz

October 13, 2015
Written by Jacquelyn Baker, Sr. Director Business Innovations
Posted by Lauren Schultz

October 01, 2015
Written by Jamie Escudero, Copywriter
Posted by Lauren Schultz

September 17, 2015
This post was authored by Sara Master, Associate Director of Business Innovations.
Posted by Lauren Schultz

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