Together for the
Life of Our Pets

The Challenge

As digital agency of record, Rockfish designed a rich digital ecosystem that helps pet owners be the best pet parents they can be. Customers can access every aspect of their Optimum Wellness Plans® via the mobile app or the responsive website. Visitors to the site can also access a wealth of pet care resources from Ask-A-Vet articles to Banfield’s annual State of Pet Health report.